Google 還欠部落客多少錢呢
Posted in Blogosphere, Google on May 14th, 2008
標題有點聳動。這是我今早在wikipedia研究AdSense的相關資料時，發現的有趣資訊：
The payment terms for webmasters have also been criticized.[16] Google withholds payment until an account reaches US$100,[17] but many small content providers require a long time – years in many cases – to build up this much AdSense revenue. These pending payments are recorded on Google’s balance sheet as “accrued revenue share”.[18] At the close of its 2006 fiscal year, the sum of all these small debts amounted to a little over $370 million, cash that Google is able to invest but which effectively belongs to webmasters. However, Google will pay all earned revenue greater than $10 when the AdSense account is closed.
有參與AdSense利潤共享計畫的部落客或站長都知道，必需要等到帳單滿100美金後，才能收到Google寄來的支票。但網路上那條不切實際的長尾上，畢竟有許多小規模網站拼一整年拼不到100美金，這筆錢在Google的會計項目上就成了”accrued revenue share”，換個角度來看，就像是歸類到「待繳清」的負債。這些金額支付出去前，Google都能調度去從事各種投資，也能美化現金流量表上的數字。
這是doing evil dead嗎？我覺得還好，business is business，這些錢暫時放在Google手上運用，也許能為stakeholders創造出更多價值。說不定這些「研發經費」將會創造出下個讓你賺更多錢的AdSense 2.0。 
-- Related posts:
