You need patience on social things
Posted in Marketing Thought on Aug 10th, 2008
Here are the traps for those who want overnight success on social something:
The trap: Show up at a new social network, invest two hours, be really aggressive with people, make some noise and then leave in disgust.
The trap: Use all your money to build a fancy website and leave no money or patience for the hundred revisions you’ll need to do.
The trap: read the tech blogs and fall in love with the bleeding-edge hip sites and lose focus on the long-term players that deliver real value.
The trap: sprint all day and run out of energy before the marathon even starts. (source)
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