Online Video Ads Bubble?
Posted in Marketing Thought on Aug 16th, 2008
What will happen if you suddenly hear that estimation of US online ad spending has been cut from 1.35 billion to 505 million?
Spending Forecast for Web Video Ads Slashed
It means YouTube et al. have to wait a bit longer to generate significant ROI for Google or other video-sharing platform acquirers.
It means it’s still not too late to enter this market as a (amateur) content producer. Less profit, less competition, more chances to win. You always have first-mover advantage before gold rushers appear and big content providers join the game.
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