微軟史上最大的廣告計畫
Posted in Microsoft on Aug 24th, 2008
九月四號，我們就會看見媒體號稱的「微軟史上最大的廣告計畫」。斥資3億美金，請來的美國第一線諧星Jerry Seinfeld和Bill Gates站台，是的，你沒看錯，比爾蓋茲這次要親自出馬了…
這一系列廣告名key theme為”Windows, Not Walls”，而訴求是什麼呢？
The campaign is said to be based on the idea of “Windows, Not Walls,” stressing the need to “break down barriers that prevent people and ideas from connecting.” Something we think open-sourcers might have a laugh at. Anywho, the immediate goal of the campaign is to reverse the negative public perception of Vista and thus incorporates elements of the Mojave Experiment. While we have doubts about the latter, the combination of Seinfeld’s pithy observations with a bit of that Bill Gates, self deprecating humor seen in “Bill’s Last Day” could be a winning combination. (source)
看來這真的不是一個簡單的任務，campaign都還沒出來，網路上已經出現質疑調侃的文章。我想，屆時一定會喚起和Get A Mac Campaign的比較…不對稱戰爭第二回合準備要開打了。
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