those who clicks don’t buy…
Posted in Marketing Thought on Aug 26th, 2008
很多時時候，unconventional wisdom總是讓我起床後的精神為之一振：
The goal of the marketer is to have no one click on the ad EXCEPT for people who intend to buy. In fact, clever marketers try to sneak in ads that are unappealing enough that only the truly motivated will actually click. (source)
當你在處理關鍵字廣告時，是想極大化點閱率？還是想極大化投資報酬率？小心文案寫得太吸引人…
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