Posted in Management Thought on Aug 31st, 2008
Humor - everyone loves a laugh, but many of us like to make others laugh as well; this is what makes comedic videos so viral.
Avant-garde videos - videos that push the boundaries of what is acceptable can be incredibly viral - especially since this content never makes it to network TV. But be careful not to damage your brand and to obey by the terms and conditions of the respective video-sharing sites.
Talent - true talent is rare and fascinating. If you can showcase true talent people will forward your video.
Celebrities - we are fascinated with celebrities, and any videos featuring a celebrity are very viral, in part because there are hundreds of websites that follow celebrities and will embed these videos. Beyond virality, celebrities endorsements have a powerful influence on decision making.
Kitsch - don’t kill the messenger, but a remarkable number of the most popular videos we are tracking also contain one or more of the following qualities:
- Special effects - the Ray Ban sunglass catching video is a great example. In general, any video that generates debate generates viewers
- Animal/pet tricks - man is drawn to animals just as he is to fire… it’s hard to explain, but it seems to have to do with primitive wiring in the brain
- Cute kids - one of the draws of online video is that real people capture real moments, and nothing is as straightforward as a child just being herself
- Repetitive, catchy music - certainly not a new concept, but with infinite channels come many more opportunities to put up the experimental jingle
- Physical injury - thank goodness it’s not me!
- Pranks - thank goodness it’s not me!
- Spoofs - ride the coattails of the tried and true
- And of course, sex always sell
(source)
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