Marketer過度高估SEM的效益
Posted in Marketing Thought, Microsoft on Sep 23rd, 2008
Microsoft today released a new study concluding that 94 percent of all interactions that consumers have with a brand online don’t receive any credit when advertisers run ROI studies. It also expanded the beta of its engagement mapping program to make it available to all of its Atlas ad-management clients. (source)
這篇採訪稿也大力微軟的網路行銷ROI衡量工具：engagement map
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