The Hype Cycle
Posted in English Posts, Marketing Thought on Oct 5th, 2008
Finally, a technology executive willing to tell the truth about cloud computing. Speaking at Oracle OpenWorld, Larry Ellison said that the computer industry is more fashion-driven than women’s fashion and cloud computing is simply the latest fashion. (source)
This quote reminds me the “Hype Cycle” of 2005 - 2008.
I was looking for the chart of 2008 published by Gartner for my personal study, but soon I found there are Hype Cycles of 2005, 2006 and 2007 circulating on the Internet as well. It’s fun to compare them all at once.
Here you go:
Definition of the 5 phases of a Hype Cycle -
http://www.gartner.com/pages/story.php.id.8795.s.8.jsp#2
2008 Hype Cycle (Hottest Buzzword: Green IT)
2007 Hype Cycle (Hottest Buzzwords: Gesture Recognition, Mashup, Virtual Worlds )
2006 Hype Cycle (Hottest Buzzword: Web2.0)
2005 Hype Cycle (Hottest Buzzwords: Biometric Identity Documents & BPM)
1995 Hype Cycle (the first version released by Gartner)
Will Cloud Computing reach the peak of hype next year?
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