How to explain RSS Subscription yo your parents
Posted in English Posts, Marketing Thought, Quote on Oct 7th, 2008
Here it is:
RSS is a little like radio. Every blog and many news services ‘broadcast’ a tiny little signal that you can’t hear, but your RSS reader can. (It’s like a radio tuner). You tell the RSS reader which blogs and news feeds you like, and whenever it senses that signal, it goes out and grabs the post for you. Quick and free. With a good reader, you can easily keep up with 100 blogs in less than an hour. (source)
I’m not sure how tech-savvy Seth Godin is, but the metaphor of radio broadcasting for RSS feeds subscription sounds quite fresh. To facilitate communications, every marketer should learn how to transform a complex term, process or technical details into some sort of tangible objects that target audiences are familiar with.
After all, the crowd are way more lazy, stupid and time-deprived than what you could imagine.
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