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Twitter evolves quickly. Perhaps because its features are so minimal, new user behaviors seem to propagate across Twitter really quickly. It’s a bit like the reason that fruit flies are used for genetic research: the short lifespan compresses the time for mutations to take hold. Perhaps a better analogy would be the speed of cultural evolution among humans compared to biological evolution. The most fascinating evolution happening on Twitter isn’t an evolution of the software, but an evolution in user behavior and in the types of data that are being shared. (source)

 

看來人還是要去適應科技,但也因為這種適應,造就出新的行為,新的網路文化。然後

 

marketer最後再去入侵這些文化。

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