什麼叫做Viral Marketing
Posted in Marketing Thought, Quote on Dec 28th, 2008
不得不相信這個世界上還有很多搞不懂viral marketing是啥的人(可能包含我)，整天喊著「來做一個viral campaign吧」、「我希望可以這邊這邊多加一點viral的元素」、「這部份的預算我們提議買viral的媒體」、「因為要省錢，所以你你你去用viral的方式把訊息放出去」etc. etc….
高汀教主大概也是受不了了，所以寫了一篇導正視聽的好文。先直接節錄文末：
The reason for this post is that viral marketing is getting a bad name, largely from clueless marketing agencies and clueless marketers. Here’s what they do: they get a lame product, or a semi-lame product, and they don’t have enough time or money to run a nationwide ad campaign. So, instead, they slap some goofy viral thing on top of it and wait for it to spread. And if it doesn’t spread, they create a faux controversy or engage a PR firm or some bloggers and then it still doesn’t work.
Being viral isn’t the hard part. The hard part is making that viral element actually produce something of value, not just entertainment for the client or your boss.
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