消失的產業 - 廣告代理商
Posted in Marketing Thought on Feb 4th, 2009
Middlemen 的目的是為了湊合兩個不易交集的市場 - 買方市場與賣方市場。
Consultancy service 的目的是為了將難以獲得的know-how傳遞給客戶。
廣告代理商 (and all marketiing agencies) 過去的核心價值就是以上兩點。Digital makerinig trend will make them cry.
when I can simpley search Google to find all media-buy info I needed, all the best practices, case studies I needed; when I can simpley hire in-house “a” group of new media geeks, marketing talents to take care of whole processes, how come I should leverage agencies?
No more commission expenses.
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