超過80%的美國受訪者不信任企業部落格
Posted in Marketing Thought, Quote on Feb 10th, 2009
A company blog - even one that talks about customers in the traditional case study’ way - will still be greeted with skepticism - because of the motives behind it. We all judge the speaker by what they have to gain by our listening to them. – by Commenter, Dana Theus (source)
值得深思。因為blog reader不是笨蛋，笨蛋比較容易上置入性廣告的當，但你的流量如果都來自笨蛋 — 那也幫不了你什麼 — 除非歷史告訴我們：笨蛋都很有錢。(不好意思以上用詞直接了點 XD )
根據Forrest Research 2008 Q2調查，超過80%美國受訪者不信任企業部落格。
話說回來，這年頭，「不信任」不等於「不看」或「不留意」。台灣人都說不信任政治人物，但是政論節目加減看的還是不少。我也不太信任整天拍成功人士(&賺錢企業)馬屁的財經雜誌，更不信任雜誌上粉飾門面的廣編稿，但我閒來無事還是加減看。
That’s why you should continue your endeavor on corporate blogs. Don’t give up. Bored people plus their skepticism generate your valuable readership.
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