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Don’t waste your time. Most of us are floating at the center of the chart, and tend to drive to the upper left side when thinking about innovation. Stupidity and innovation is a double sided blade.

 

For marketing guys, they have little, if not none, control of product development, their efforts always lie on the horizon of pricing war. Remember the 4P’s and The Lord of the Rings? After all, you’re reluctant to admit it’s One P to rules them all. And that’s Price.

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