Where you find attention, where you find SPAM
Posted in Marketing Thought on Apr 11th, 2009
延續上一篇，For those who don’t know what is S.P.A.M.
From Wikipedia:
Spam is the abuse of electronic messaging systems (including most broadcast mediums, digital delivery systems) to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, Online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, and file sharing network spam.
People who create electronic spam are called spammers.
本日最中肯關鍵字：unsolicited
比較值得討論的是，有些行銷人員 (自我洗腦後) 自認的好東西，巴不得和全世界分享的資訊 (多層次傳銷?!) 的好東西，在大眾眼裡根本是廣告垃圾。Marketer 自我意識很重要，許多中世紀領主的傳訊者 (messenger) 就是連自己在做啥都不知道，訊息才剛送到敵陣，馬上就被對方砍了。很多在BBS / 論壇上的帳號也是這樣被版主砍掉。
As the old adage goes: “Don’t shoot the messenger.” But who instead? I say shoot the one who sent out troops of spammers. Shoot the commander.
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