Wake up and welcome to the real world
Posted in Marketing Thought on Apr 20th, 2009
有人說，marketer 就像是律師，只要確定利益立場，就能把白馬說成黑馬。反過來說，如果要逼 marketer 做一件最痛苦 (通常也不可能做) 的事，不外乎面對現實，放大缺點，(關起門來) 把自家品牌、自家產品拿出來鞭打，攻擊自家的產品、攻擊自家的品牌。
防止自 High 守則 No.1: 先開窗戶洗個不擦乾冷水澡，再開始寫 marketing plan。
Think about this: call a why-our-product-sucks brainstorming session before initiating any strategic planning. After all no one knows more about your product than you, as a marketer, do. If it’s not you who challenge you product most, then the market will do so on your behalf.
Wake up and welcome to the real world.
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