4 Basic Elements of a Business Model
Posted in Marketing Thought, Quote on May 6th, 2009
- What compelling reason exists for people to give you money? (or votes or donations)
- How do you acquire what you’re selling for less than it costs to sell it?
- What structural insulation do you have from relentless commoditization and a price war?
- How will strangers find out about the business and decide to become customers? (source)
這句我也很喜歡：”Once you build a network, it’s extremely difficult for someone else to disrupt it.” 站在能量守恆定律的立場，這很公平。我們看到的各種 network 效應都是用數千小時心力去經營出來的，然而從旁觀者的角度來看，network effect 似乎是擺在那邊就會自己匯聚成型一般。所以通常故事結局都是這樣：眼紅的競爭者看到亮麗結果，也想跳進去模仿 (衝阿！社群無敵！衝阿！網路無敵！)，但俯衝之際就被進入門檻拌了一跤。嘿，沒想到進入門檻這般高。有多高？大概有三、四層樓那麼高。
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