線上廣告市場Q1 2009出現衰退
Posted in Marketing Thought on May 13th, 2009
Erick Schonfeld 認為線上廣告產業已正式進入緊縮期，主要是因為 09 年第一季的 4 大廣告平台的廣告版位營收年減 2.01%，季減 6.96%。這是線上廣告市場過去連 6 季成長以來，第一次繳出退步的成績單。
|
3Q07 |
4Q07 |
1Q08 |
2Q08 |
3Q08 |
4Q08 |
1Q09 |
|
|
|
$4,190 |
$4,758 |
$5,086 |
$5,185 |
$5,352 |
r$5,504 |
$5,331 |
|
Yahoo |
$1,544 |
$1,590 |
$1,572 |
$1,587 |
$1,563 |
$1,594 |
$1,383 |
|
Microsoft |
$670 |
$860 |
$840 |
$840 |
$770 |
$866 |
$721 |
|
AOL |
$540 |
$620 |
$552 |
$530 |
$507 |
$507 |
$443 |
|
Total |
$6,994 |
$7,828 |
$8,050 |
$8,142 |
$8,192 |
$8,467 |
$7,878 |
|
Sequential Growth Q/Q |
12.73% |
2.84% |
1.14% |
0.61% |
3.4% |
-6.96% |
|
|
Annual Growth Y/Y |
18% |
8.16% |
-2.10% |
套一句老師界的口頭禪：相較於各大企業急砍行銷預算的幅度，這樣的總衰退成數算是意外(?)優於分析師 (?) 預期了。
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