本日佳句 – Jeff Jarvis
Posted in Quote on Jun 13th, 2009
After this publishing titan pleaded for advice about how to build his own community, Zuckerberg’s reply was, in full: “You can’t.”
Full stop. Hard stare.
He later offered more advice. He told the assembled media moguls that they were asking the wrong question. You don’t start communities, he said. Communities already exist. They’re already doing what they want to do. The question you should ask is how you can help them do that better.
His prescription: Bring them “elegant organization.”
- Jeff Jarvis, What Would Google Do
…這位媒體大亨懇切尋求如何建立社群的忠告後，薩克柏僅簡短回答一句：「你做不到。」
句號。無情的鄙視。
後來他終於提出更多建言。他告訴在場的媒體群雄，他們問的問題根本就不對。你根本不可能開始一個社群，他說。社群本來就存在，正在做著他們想做的事。你該問的問題是，你如何幫社群做得更好。
他開得處方式：給他門「優雅的組織」。
讓我們仔細咀嚼他所說的話。優雅的組織。仔細想想，這正是薩克柏帶給哈佛和其他大學，以及之後擴及全球的社交平台Facebook所做到的。在薩克柏來到之前，哈佛的社群已存在超過三百年了，薩克柏只是幫助這個社群做得更好…
(source)
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