本日佳句 – The Long Tail is not for reading
Posted in Marketing Thought, Quote on Jul 6th, 2009
but the fact is, we need to read what everyone else is reading in order to have a sense of being in sync. If it’s in there, it matters, because everyone else read it.
If a publication like this doesn’t exist, go ahead and create it, because you’ll profit.
The internet eliminates the friction and the barriers that made it natural for there to be just a few media outlets per sector. This change led to an explosion in choices. But as things settle down, we’re busy searching for the thing that ‘everyone else’ who matters reads. (source)
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