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If a company as large and powerful as Microsoft, a veritable monopoly, can be challenged by what’s coming, its very existence called into question because it is not prepared for the future, is it any wonder that the zit on the ass of the economy known as the music business can be decimated?

The good news is it will be reincarnated. Just with a different business model. That’s what’s going on now. Don’t bitch and moan, try and get ahead of the customer and entice him when he finally reaches you. Providing more, not less. He doesn’t want to rip you off, he wants to give you all his money. But only if he wants what you’re purveying, and exactly what you’re purveying. Does anybody salivate over the new edition of Windows or Office? Only if they’re frustrated with the crappy old one that is making them tear their hair out. Once you start protecting what you’ve got, trying to deny the future, keeping people locked into old ways, you’re on the way to decline. Remember this. 

 

– by Bob Lefsetz (source)

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