本日佳句 – one way to change perception
Posted in Marketing Thought, Quote on Jul 25th, 2009
If you don’t like the way someone is acting, understand you can’t change his behavior, you can only change his circumstances.
There’s an infamous scene in the Godfather where a movie producer turns down a ‘reasonable’ request from the Don. The Godfather is stunned. How could someone turn him down?
After the family kills the producer’s prize racehorse (and puts it in his bed), the producer changes his mind.
What changed? Before the intervention, the producer didn’t understand, didn’t believe, didn’t fear the Godfather. So he made what he believed was the best possible decision. Afterward, his worldview was forcibly changed and he made a different decision based on different facts.
Probably not a good idea to run around beheading horses, but it’s a useful lesson in changing perception. (source)
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