Long Tail? Just Kidding
Posted in Thought on Oct 5th, 2009
A study last year conducted by members of PRS for Music, a nonprofit royalty collection agency, found that of the 13 million songs for sale online last year, 10 million never got a single buyer and 80 percent of all revenue came from about 52,000 songs. That’s less than one percent of the songs. (source)
根據統計資料，去年一千三百萬首線上販售的音樂中，有一千萬首一次都沒賣出去過。如果這一千萬首歌的作者沒花多少心力在構思、創作、錄製、散布這些歌曲就算了。但假如他們真的花了不少心力在賭這條長尾呢？大家似乎忽略了ROI這件事。說到底，當尾巴的那個 (Amazon, iTunes Store) 比在尾巴裡面當毛的的那個 (那一千萬首 white label music) 有賺頭。
Premium content rules.
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