這篇文章講到 GOOG 抱持著「開放」的態度，即便 Chrome Extension Gallery 裡頭出現 AdThwart、AdBlocker 這類檔廣告外掛，她們也是一概接受。
我承認之前倒是沒評估過，如果有一天，安裝瀏覽器檔廣告外掛一夕間蔚為風潮，那對 GOOG 與 publisher 的營收衝擊有多大？
現在 Google Ads 在使用者心目中就是「有點干擾，又不會太干擾」的平衡狀態。所以動手安裝外掛的心理成本仍然高於維持現狀。
所以就如同原文結尾說的；
Extensions like his, he said, will make “every one else change their ways, to make ads more useful. Everyone wins, that’s competition. The ideal result would be to retire this extension because the entire Web was covered with ads that people loved and no one wanted to block them.”
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