馬雲表示，阿里巴巴堅持，客戶第一、員工第二、股東第三；上市前股東曾對他承諾，股票永遠不賣，但金融危機來，「跑得最快是股東，留在最後是我的同事」。
有趣，股東價值也的確是鞏固客戶和員工價值後「順便」創造出來的。
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