Monetize Online Content
Posted in Quote on Jan 21st, 2010
I like the subscription model the FT has been using for some time now. I may get the exact details wrong but its the idea that’s important anyway. You can visit the ft.com domain something like nine times per month for free. They cookie you and when you stop by the tenth time in a month, they ask you to pay. And many do. (昨天 NT Times 也宣佈採用這種模式)
This model recognizes a few fundamental facts about the internet. First, you need to make your content available for search engines and social media linking….
The other thing I like about the FT’s model is that its an elegant implementation of freemium. The best freemium models allow anyone to use the service for free and then convert the most serious/frequent/power users to paying customers…. (source)
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