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Large technology companies, taking advantage from their resources and understanding of market, are good at sketching the right vision, but, unfortunately, usually poor at execution. From an overall perspective, misalignment of incentives among divisions and implementation of imbalanced scorecards are two major causes of poor execution.

 

Ironically, most corporations in the developed countries implement “balanced” scorecards, and these scorecards contain shared goals, which are vital to new R&D effort, assigned to more than one department. Some professionals believe that the concept of shared-goals described in scorecards has been the best realization for collaboration management so far, but I would argue that though the application of scorecard is a good way to increase revenue, it is not necessarily a good way to foster internal cooperation. Instead of being a mechanism to drive commitment, shared goals are more often than not to become an excuse for not taking thorough responsibility. Because each division has their own priority delegated through organizational hierarchy, shared goals are inevitably give ways to primary goals. And because managers’ incentives are bundled with the achieving rate of goals, and their time and resources are limited, they tend to emphasize on objectives they have full control and neglect shared goals which require more effort on inter-departmental communication and resolving conflict among stakeholders. The consequence is obvious – lack of teamwork and less efficient execution that make the right vision broken.

 

I therefore recommend a radical way to align incentive with each division and stakeholder. For each scorecard, there are some items more difficult to accomplish than others. Top executives should assign each items a “risk factor” – the ranking of rick that a certain goal may not be able to be achieved. The higher the risk, the higher the incentive would be rewarded to those who reach the goal. For example, shared goals that are neglected or dodged by most managers last year are those with higher risks of not being well executed this year, and should be assigned with higher risk factor and higher incentive to catch managers’ attention. Once the new model introduced, shrewd managers who tend to calculate what are best for them will reconsider whether the high incentive justify the time and energy they will invest. Equally important is that objectives with higher risk rankings should not be divided into shared goals; instead, they should be assigned to a single owner who deserves all the returns to ensure thorough execution. After all, risk-sharing is the source of the financial crisis in 2008, and it didn’t and won’t go well with human nature.

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Salesforce.com 創辦人 Marc Benioff 前幾天在 TechCrunch 八啦八啦講了一大串為什麼 “ The Facebook Imperative Cannot Be Stoppable”,換句話說,就是在申論為什麼企業軟體 (或服務) 最終將走向 Facebook 的形式。

 

Spoiler Alert: Salesforce.com 剛推出一個介面與 Facebook 相仿的企業協同合作服務 – Salesforce Chatter。

 

台灣企業主的 ultimate feedback:為什麼我們要在員工的辦公軟體中加入 social networking 元素?

 

如果想讓企業接受像 FB 那樣的 social networking 溝通方式,需要的是行為上的轉變。而這種轉變,我認為短期內不太可能發生。20 世紀的前 90 年,企業透過留紙條、傳電報、打傳真來溝通非口語表達資訊。20 世界的最後五年,企業開始大量採用 email 來傳遞書面資訊。而這些載體本質上都沒有涉及員工行為模式的改變。資訊還是需要完整、有結構性的被傳達。這些載體只是增加訊息傳遞的效率。反觀 social networking 的 fragment information 或 noise 終究無法建構出有效的溝通。不然 5 年前,各大企業現在早該採用 IM 作為主要的溝通管道 (一樣也很 social 啊),email 早消失了。

 

說到這邊,我們不得不騰出個位置,讓老闆們表達心聲:「我找你來上班,是請你來 working,不是和同事 social net-working!」

 

然後,也請各位白領勞工朋友們想想,如果一天突然要多收個 20 封 email 都覺得煩了,現在假如公司導入 social networking applications,一天多個 60 封短訊息要看要回應,這樣您還能專心把眼前的事情做完嗎?

 

最後,再請老闆英明,有幸在工作時使用 FB, Plurk, etc. 的白領勞工朋友們想想,請問您是拿它來喇賽打屁的成份居多,還是討論公事的成份居多?

 

如果 Social Networking Services 能在企業 take off,那我們早該在三五年前,企業一窩蜂追逐 internal blogging 和 internal wiki 的風潮中看到結果。而事實呢?時至今日,大企業還是以 email 交流資訊為主,沒人有時間玩 blogging、wiki。這些工具的需求多集中在中小企業,或是大企業的少數 (task force oriented) 部門,既然都是組成特性都是「小」、「少」,彼此很容易在 offline 產生聯繫,不會複雜到需要在網路上 maintain profile,然後一人 assign 一種 expertise,以便於 knowledge search。撇開 people / KB search 不談,其餘 SNS 能帶來的「強大」效益,在組織複雜度還很低的情況下,也不明顯。

 

所以,總歸一句話,行為模式不改變,怎麼會有新需求?沒有新需求刺激,怎麼推動 paradigm shift?

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Craigslist 創辦人 Craig Newmark 對人性的基本觀點:

People are good and trustworthy and generally just concerned with getting through the day," Newmark says. If most people are good and their needs are simple, all you have to do to serve them well is build a minimal infrastructure allowing them to get together and work things out for themselves. Any additional features are almost certainly superfluous and could even be damaging. (source)

而這觀點造就了一間僅 32 名員工,就能讓年營收超過 100 million 美金的公司。

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像 Steve Ballmer 這種一秒鐘兩千萬上下的人,只會對 3 種最重要的 audience 演講,第一種是企業的 TDM/BDM,第二種,是微軟內部員工,第三種,就是常春藤盟校的學生。聽起來似乎有點精英主義,但這就是 ROI ,這就是人參(?)。

 

好在有 Internet。

 

btw, 重要的問題,通常是老問題,重要的答案,通常是一樣的答案:

Q: ”What are the lessons you’ve learned during the early days?”

A: “Hire the best people.”

 

Quote from the end of the speech:

 

“When I was in the business school, most people wanted to be consultants or investment bankers. Those were the hot jobs. I love consultants and I love investment bankers. But consultants don’t invent and most of the products investment bankers invent are somewhat discredited in the current environment. (笑) ”

 

“Entrepreneurs who invent, who create will really add to the level of innovation, the productivity in the economy, will change the world, will create economic value, will drive jobs, and will have a heck of a lot of fun doing it…”

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Takeaway: I don’t micromanage, but I do ask questions that require a discussion of detail.

 

Takeaway: I “budget” my time.

 

Takeaway: (on hiring) Tell me about your passion and what makes you so proud of. Your passion lies in your eyes which won’t lie.

 

Takeaway: Delegate decision-making process, and endorse decisions made by your people.

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老實說一年多來很少見到 Ballmer 談企管心法的文章,總算昨天 (2009/5/16) 紐約時報 Corner Office 專欄請來 Ballmer 暢談想法,這不完整收錄一下是不行的啊!

 

開始之前,先節錄本日佳句:

Q: How do you assess job candidates?

A: … I try to figure out sort of a combination of I.Q. and passion. I just ask somebody to tell me what they’ve done that they are really proud of and tell me about it. And if it’s something you are proud of, you should be able to answer any question I can come up with, at least at a level that would satisfy my interest. I ought to be able to see your passion. It might be quiet passion; it might be bubbly passion. But I should be able to sense that you are one of those people who just sort of throws themselves into things.

 

好,訪談全文開始:

 

This interview of Steven A. Ballmer, the chief executive of Microsoft, was conducted and condensed by Adam Bryant.

 

Q. Are there areas you want to improve as a leader?

A. I race too much. My brain races too much, so even if I’ve listened to everything somebody said, unless you show that you’ve digested it, people don’t think they are being well heard. Sometimes you really don’t hear because you’re racing. It’s just the way my brain works. My brain is just chop, chop, chop, chop, chop. And so, if you really want to get the best out of people, you have to really hear them and they have to feel like they’ve been really heard. So I’ve got to learn to slow down and improve in that dimension, both to make me better and to make the people around me better.

 

Q. What’s it like to be in a meeting run by Steve Ballmer?

A. I’ve changed that, really in the last couple years. The mode of Microsoft meetings used to be: You come with something we haven’t seen in a slide deck or presentation. You deliver the presentation. You probably take what I will call “the long and winding road.” You take the listener through your path of discovery and exploration, and you arrive at a conclusion.

That’s kind of the way I used to like to do it, and the way Bill [Gates] used to kind of like to do it. And it seemed like the best way to do it, because if you went to the conclusion first, you’d get: “What about this? Have you thought about this?” So people naturally tried to tell you all the things that supported the decision, and then tell you the decision.

I decided that’s not what I want to do anymore. I don’t think it’s productive. I don’t think it’s efficient. I get impatient. So most meetings nowadays, you send me the materials and I read them in advance. And I can come in and say: “I’ve got the following four questions. Please don’t present the deck.” That lets us go, whether they’ve organized it that way or not, to the recommendation. And if I have questions about the long and winding road and the data and the supporting evidence, I can ask them. But it gives us greater focus.

 

Q. How do you assess job candidates?

A. If they come from inside the business, the best predictor of future success is past success. It’s not 100 percent, but it’s a reasonable predictor. For an external candidate, what I’ve found is that reference checks are super-important. I didn’t used to believe so much in reference checks. You can always get somebody to say something nice about you. But the truth is, if you ask enough questions and you ask around, you can really get a profile of who’s accomplished various things and who hasn’t.

And I try to figure out sort of a combination of I.Q. and passion. I just ask somebody to tell me what they’ve done that they are really proud of and tell me about it. And if it’s something you are proud of, you should be able to answer any question I can come up with, at least at a level that would satisfy my interest. I ought to be able to see your passion. It might be quiet passion; it might be bubbly passion. But I should be able to sense that you are one of those people who just sort of throws themselves into things.

 

Q. Is there a skill or qualification or trait that you’re looking for in prospective hires that didn’t matter as much 10 years ago?

A. Mostly, I’m still looking for what I’ve always looked for: extremely smart and talented people who love to work hard, who are passionate about technology and who have a great foundation in math and science. But compared to 10 years ago, technology is more complex, products and services span people’s lives in new ways, and our business is much more global. So it’s more important that people can think outside the confines of their individual expertise and their product group and connect the dots between technologies, customer needs and markets in new ways.

 

Q. What’s the most challenging part of your job?

A. Finding the right balance between optimism and realism. I’m an optimist by nature, and I start from the belief that you can always succeed if you have the right amount of focus combined with the right amount of hard work. So I can get frustrated when progress runs up against issues that should have been anticipated or that simply couldn’t have been foreseen. A realist knows that a certain amount of that is inevitable, but the optimist in me always struggles when progress doesn’t match my expectations.

 

Q. Fill in the blank. You want the culture of your company to be more _____ ?

A. Efficient. The right word is efficient. That’s the direction that every business leader is steering their company culture toward right now. Given the current economic climate and the uncertainty about how long the recession will last, this is a time when organizations need to do more with less, and Microsoft is no exception. We’ve made good progress, but for a company that has grown every year for more than 30 years, learning how to operate under more constrained circumstances is not always that easy.

At the same time, the need to be more efficient drives us all toward sharper focus on what is important and what can truly move the needle in terms of meeting customer needs and taking market share. Of course, we need to be innovative, but we also need to be efficient.

 

Q. Any books on management and leadership that you’ve found particularly useful?

A. Jim Collins’s book “Built to Last.”

 

Q. In all the speeches you’ve given, is there a favorite line or story or passage or quotation?

A. In February I was invited to share my business perspective on the economic downturn with House Democrats at their annual retreat. In that speech, I got to share something that my dad always told me growing up, which is a simple piece of advice that really shaped my approach to life and to business.

My dad worked for Ford for 30 years. When I was a kid, he’d say: “If you’re going to do a job, do a job. If you’re not going to do a job, don’t do a job.” What he meant was, if you really want to accomplish anything, you have to be committed, motivated, tenacious and smart about what you do. That’s really just the essence of the American work ethic, but it’s one of the most important things I ever learned.

 

Q. If you had to choose another profession, what would it be?

A. Education, probably. I like working with young people, and I think it’s really important to encourage talent. I love basketball, so I could see myself as a high school basketball coach. I think a basketball team that I coached would have a really good chance of being a winner.

 

Q. What would you like business schools to focus on more, or less?

A. I’d like to see more emphasis on the importance of taking the long view. Companies focus too much on short-term results in business. It takes patience to build a great business, and sometimes you have to be willing to make the long-term investment and then keep at it if you want to succeed.

 

Q. If you could teach any b-school course, including one that you create, what would it be?

A. Leadership. Microsoft has grown from 30 people to more than 90,000 since I started, so I’ve had the chance to play a leadership role at practically every stage imaginable in a company’s growth and development. I’ve learned a lot about leadership along the way from some great people that I’ve worked with and through experience.

I’ve come to believe that to be a great leader, you have to combine thought leadership, business leadership and great people management. I think most people tend to focus more on one of those three. I used to think it was all about thought leadership. Some people think it’s all about your ability to manage people. But the truth is, great leaders have to have a mix of those things.

 

(source, NY Times)

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It’s hard to judge the young because (a) they change rapidly, (b) there is great variation between them, and (c) they’re individually inconsistent. That last one is a big problem. When you’re young, you occasionally say and do stupid things even when you’re smart. So if the algorithm is to filter out people who say stupid things, as many investors and employers unconsciously do, you’re going to get a lot of false positives. 

– P. G.

 

組織文化、歷史包袱,基本上決定了這個 “algorithm”,但 people maager 有權力加入 parameters 來影響最後產出結果。

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So I’ve become fond of an approach where the company pays management bonuses on "incremental year ove year ebitda." The way this works is you pick a base year and for the next year you pay management a bonus of x% of the incremental ebitda they generate. The best way to do this is a five year plan with a goal of obtaining a significant increase in ebitda so management has time to make the investments needed to get there. (source)

 

僅是基於當年財報營收、淨利來犒賞管理階層,恐怕會發生長官們只想短線操作,把原本該投資的expenses都省下來美化帳面。所以改用基於EBITDA成長百分比的方式派發紅利比較能長短兼顧。

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身為領導者,需要有一個謙遜的靈魂,外加一顆僕人的心。

領導者並不是問題的解決者,而是問題的給予者。

 

看完第二次QBQ - 問題背後的問題一書,印象最深刻的就是上面這兩句話 (似乎跟QBQ核心精神沒有太大關係,我的本日佳句filter好像只過濾我有興趣的議題…)。

 

這本書其餘部份都繞著”personal accountability” 演繹,用個新鮮的詞兒(QBQ: The Question Behind The Question)包裝一個老生長談,但對職場新鮮人來說,重要的觀念。

 

像QBQ這類書籍,或是MBA課程,目的都是為了訓練出好員工 (而不是革命家、夢想家、創業家) - 也就是,訓練出行為更有可預期性同質性兼容性的好員工。因為,當員工都具備商業勵志書籍倡導的特質時,組織才有辦法盡可能排除「人類本性」的因素,成為有效率的機器。

 

無論如何,最後的受益者,當然是幫這部機器加油打蠟的投資人。下回被套牢時,檢討可以多一項:早知道就拿這些賠掉的錢買個幾千本QBQ送給某某某公司的全體員工看了…

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Charlie Munger said of him, “Warren doesn’t have stress, he cause it.” Dale Carnegie said to give people a fine reputation to live up to, and Buffett had learned that lesson well. He knew how to Carnegize heroic accomplishment out of his people.

 

The gist of what he told his employees was something like: “You’re so good, this won’t take you any time at all, and it won’t cost anything to do. And, of course, you’ll have it back to me in the next mail. Because you are just so damn great at what you do. It would take three people to replace you.” 

 

- The Snow ball p.500

 

領袖魅力101:讓你的部屬在飄飄欲仙的幻覺中接下艱難的任務。

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記得當時年紀小,讀了幾本Donald Trump的金光閃閃勵志書,Trump(這波金融危機損失不少)提到自己是個連週末都樂在工作的人,那時聽到這種感人肺腑的話,也覺得一個「成功」(假設是世俗的那種成功)的人,就應該要把工作融入生活(翻譯:工作狂),讓工作成為人生價值的一部分。

 

等到身邊的朋友都進了職場後,卻不約而同地聽到大家搖旗吶喊”work life balance!” 甚至連畢業前夕,曾信誓旦旦要成為工作狂,要在三年內有一番作為的那位同學,如今也常在飯局抱怨。

 

抱怨什麼呢?抱怨自己埋頭苦幹了半天,卻得不到認同;抱怨花了一整個週日下午寫出來的建議方案,沒有獲得採用;抱怨上一季績效達成率百分之一百二十三,卻沒有拿到加薪。連潑三盆苦水後,他又補一句回馬槍:說來真反常,我已經近四周沒有在週末打開電腦處理公務了。

 

然後又是一記後旋踢:I can’t see my future here.

 

我讓這位好友的苦水撒了滿桌都是,等到甜點都上了,咖啡因和葡萄糖的化學作用,才啟動了我渾身上下都被理想壓抑的現實神經。

 

原來,任何工作場合,總是會有期望朝九晚五規律工作的小眾族群,也有希望透過額外努力,能夠得到額外報酬的大眾族群。前者高喊work life balance並不為奇,但當後者也加入反超時工作革命軍的行列,特別是原先充滿熱情的star也不復在週末發送email時,管理階層就要當心了。

 

當incentive v.s. contribution這架翹翹板失去平衡時,員工,哪 怕是self motivated的員工,就會跳上另一架叫做work v.s. life 的翹翹板,並努力前後調整座位,想盡辦法讓它平衡。當然,如此「平衡」的公司,最後恐怕也只能交出損益「平衡」的營收成績(翻譯:沒賺沒賠)。如果董事會和投資人喜歡這樣的結果,那就繼續放任incentive v.s. contribution失去平衡吧!

 

等回到家後,我又下意識地打開outlook看一下收信匣,突然慶幸我是在另一間截然不同的公司。

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眾人會追尋、欣賞、以及推崇能夠激發他們內在三種情緒反應的領導者 –

受重視的感覺 (a feeling of significance)

共同體的感覺 (a feeling of community)

受到激勵的感覺 (a buzzing feeling) - HBR

 

老生常談了,但往往在每日工作的大小瑣事中被忽略掉。我想這段引述的關鍵字是「激發」,你要如何激發部屬的情緒?靠email memo?靠1 on 1meeting?靠展現在部屬眼前的一舉一動?

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較成功的主管通常會花一年多的時間,仔細診斷利害關係人的需求,培養觀念,並醞釀符合新方向的共識。較無效率的主管,則在獲得足夠支持前,就一頭栽進重大重諾裡。 - HBR

 

這段話告訴我們 - 不管有沒有起風,都要記得放出風向球。

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On Hiring

It only takes 10% as much effort to hire someone in the bottom 90% of the class.

And it takes the other 90% to find and cajole and retain the top 10%. (Seth Godin, source)

 

Hiring真的是一個有趣的東西,recruiter有時候也會犯錯,interviewer有時候也會看走眼,但一般來說,他們受到的責難卻不比他們招募進來的那位績效不佳的員工多。Why?人大概是感恩時會懂得飲水思「源」,但責難時卻往往只看到「表面」。

 

或其實原因很簡單 - to blame or not to blame, 通常最終有權決定僱用誰或不顧用誰的那一位,都是(大)老闆。

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Battelle asks what went wrong historically with Yahoo, and if Yahoo culture of fiefdoms got in their way. Yang responds that Yahoo’s culture is changing, and that the company needs more product discipline. Historically the company had scale problems, he says, because they didn’t have a platform approach. - Jerry Yang at Web 2.0 Summit 2008 (source)

 

一間公司在boom time時常會對媒體說,我們以擁有最快速、最創新、最自由的產品(創新)開發模式為傲,但在downturn時,卻往往改口對媒體強調我們將重整秩序,建立制度化流程,回歸到穩健的產品開發模式。

 

創新終究是要建立在制度之上,創新終究是要建立在獲利模式之上。創新終究是要建立在長期願景之上。

 

同我之前post的,Yahoo是該停止RD人才繼續花腦力開發討好重度使用者的,卻沒有明確獲利前景的服務 –許多服務往往只是給user/ blogosphere一個surprise,然後曇花一現。一間希望造福人類的公司,起碼必需要能夠存活在市場,而且持續獲利,才能繼續提供好的產品和好的服務。

 

經營一間公司,當下只討好使用者,卻不討好股東,最後恐面臨大量人才流失或被併購,這樣的結果,對使用者,尤其是fans來說,也是一種不負責的行為。

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由於我所研究的這些人,並未創造出一個符合眾人需求的組織(註:前文提到壓抑公會的大資本主義),因此如果你想為他們當中任何一個人工作,你就必須深信這些巨擘們所塑造的使命或宗旨,並且宣揚他們的理念。否則,無處供你容身。 - What Titans Can Teach Us, Harvard Business Review.

 

學會如何把「賽缺」塞給部屬,是一門藝術,而引言提到的「願景洗腦大法」,是這門藝術的創作手法之一。一位好manager充其量只是做到把屬下當成生產機器,在機器過熱之前,有效地分配產能 (management = resource allocation)。而一位好的leader,則是送給屬下一支好畫筆,一盒好顏料,一張白紙,定一個以關鍵字”scorecard”作為結尾的主題,讓他們自由發揮。

 

你用管理生產線的方式要求員工,產出的就是加工品,一成不變的加工品;你用帶領藝術家的方式激勵員工,產出的就是傑作,有潛力在拍賣晚會被高價賣出的傑作。

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image

中國人都在聽音樂,日本人都在寫部落格,韓國人都在查看朋友的近況,印度人都在追趕最流行的事物(?)

 

你知道的,市調機構的研究報告有時候看看就好。

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Newsletters, eDMs and promotional emails are some of the most cost-effective ways to communicate with your customers. (forget about the web2.0 and social networks, they are still far away from being “regular” marketing vehicles.) But how often should you “spam” your prospects’ inboxes is seemingly a unsolvable myth.

For instance, you want to inform your customers that there will be eight free seminars in Sept. Two will take place at the beginning of the month, three in the middle, the other tree on , say, 9/26, 9/27, 9/30 respectively.  As a marketer, you start to ponder when is the right timing to send out the eDM with registration links? And how many waves of sending should I schedule in advance? It takes your time and energy because you don’t want to annoy your valuable opt-in-ed customers with repeated information, but your “marketing instinct” tells you that you should remind them as many times as possible. After all, consumers are forgetful.

All those happen because it a push-based model, not a pull-based model. If customers subscribe to what they really need, a more efficient way to deliver value will save lots of time and money on both sides. So it’s about time to disintegrate content either on an eDM or on a web page into tons of micro-content and offer customers an opportunity to subscribe to any parts they are interested in. As the example above, users can subscribe to just registration links (with optional short description words) and get updated every time when new events go live. The same apply to promos and discounts activities on e-commerce sites (by making only action-required parts rss feeds instead of the whole page). Minimize what you give your audiences and they will focus on what you offer them. Let’s hope that advanced technologies will make this concept come true.

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  • Humor - everyone loves a laugh, but many of us like to make others laugh as well; this is what makes comedic videos so viral.
  •  

  • Avant-garde videos - videos that push the boundaries of what is acceptable can be incredibly viral - especially since this content never makes it to network TV.  But be careful not to damage your brand and to obey by the terms and conditions of the respective video-sharing sites.
  •  

  • Talent - true talent is rare and fascinating.  If you can showcase true talent people will forward your video.
  •  

  • Celebrities - we are fascinated with celebrities, and any videos featuring a celebrity are very viral, in part because there are hundreds of websites that follow celebrities and will embed these videos.  Beyond virality, celebrities endorsements have a powerful influence on decision making.
  •  

  • Kitsch - don’t kill the messenger, but a remarkable number of the most popular videos we are tracking also contain one or more of the following qualities:
    • Special effects - the Ray Ban sunglass catching video is a great example.  In general, any video that generates debate generates viewers
    • Animal/pet tricks - man is drawn to animals just as he is to fire… it’s hard to explain, but it seems to have to do with primitive wiring in the brain
    • Cute kids - one of the draws of online video is that real people capture real moments, and nothing is as straightforward as a child just being herself
    • Repetitive, catchy music - certainly not a new concept, but with infinite channels come many more opportunities to put up the experimental jingle
    • Physical injury - thank goodness it’s not me!
    • Pranks - thank goodness it’s not me!
    • Spoofs - ride the coattails of the tried and true
    • And of course, sex always sell

    (source)

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    5. Dalai Lama

    Drive

    Have you ever thought about the drive behind your contribution to your company? Are you working for relationship, for money, or for an ego ideal? 

     

    When in doubt, watch this video:

    Randy Pausch Last Lecture: Achieving Your Childhood Dreams

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    台灣出產

    過去,台灣一向被認為出產工程師型企業家,缺少如蘋果公司創辦人賈伯斯般,能夠洞察消費者需求的行銷型企業家。

    這段話出自數位時代2008六月號p90.從瞭解到台灣報章雜誌被大小企業PR滲透的程度後,我已經很久沒有「認真」去看商業性雜誌了,但這回數位雜誌記者倒是說了句挺中肯的話。

     

    問題是,身為台灣人,你有時間去瞭解消費者在想什麼嗎?

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