Marketing in the Near Future
Posted in Marketing Thought on May 26th, 2008 繼續閱讀 »
The following quotes come from Seth Godin’s post, What Do You Know.
- If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
行銷是一種投資
- Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
行銷在每位員工工作的細節中
- Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
行銷對象永遠是人，不是組織
- Organizations that manage to deal directly with their end users have an asset for the future.
Audience Marketing 就是未來
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