Timothy Chen

模範部落客的模範部落格

Posted in Blogosphere, Marketing Thought on May 23rd, 2008 繼續閱讀 »

A VC是我從2006年底開始track daily的Blog，日前作者Fred Wilson回顧了一篇正巧發表在06年底的文章；套句股市的說法，06年底適逢Web2.0熱潮的末升段，當時Business 2.0雜誌邀文，請他寫一段關於Blogging如何成功建立商業模式的專欄。與大家分享三個我也認同的Key Point:

1. 部落格至少每天一篇新文章

I started writing at least one post every day and have done that ever since. When I go on vacation, I write a bunch of posts in advance and then autopost them on a regular schedule. I’ve found that having something new on the blog every day is the single most important thing to building an audience.

2. 下引人注意的標題

I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to give people a reason to click through.

3. 真實性與親切感。讀文章時，彷彿坐在你身滂和你本人聊天

Blogs need to be real and personal. Reading it should be like hanging out with you. I play music for my readers. I show them videos I like. I tell them what I did over the weekend. And I tell them what is happening in the technology, Internet, and VC markets.

Fred Wilson本身是創投家，投資標的以seed stage的網路服務為主，因此躍升成為知名部落客 / 趨勢分析家，能帶給他的好處遠超出廣告金錢報酬。A VC的Target Audience大多是潛在創業者、網路重度使用者、或其他創投同業。因此他可以在部落格上：

1. 宣傳他的投資組合

2. 發掘潛在投資標的

3. 與創業家建立關係

Fred也常在部落格上提出自家公司的缺點與改進建議，而創業團隊往往在文章後頭直接回應，有時討論激烈，連讀者也加入戰局，彷彿變成wiki版董事會議，無形中也為投資公司建立形象與能見度。

身為一個widget重度嘗鮮者，Fred往往先成為重度使用者，接著才在部落格提筆分析；如果碰上讓他exciting好服務，就會看到他一連寫好幾天，可能連在蹲馬桶時，如何投過twitter和老婆確定今晚約哪家餐廳都寫進去…然後呢，過不久讀者就會發現，此新服務已經成為他的最新投資對象…如Disqus就是近期例子。

總之，A VC值得一看，不但能吸收到作者對產業insightful的分析，也能習得如何將部落格發揮到120%的影響力。

Tags: A VC, blog, Fred Wilson

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Google 還欠部落客多少錢呢

Posted in Blogosphere, Google on May 14th, 2008 繼續閱讀 »

標題有點聳動。這是我今早在wikipedia研究AdSense的相關資料時，發現的有趣資訊：

The payment terms for webmasters have also been criticized.^[16] Google withholds payment until an account reaches US$100,^[17] but many small content providers require a long time – years in many cases – to build up this much AdSense revenue. These pending payments are recorded on Google’s balance sheet as “accrued revenue share”.^[18] At the close of its 2006 fiscal year, the sum of all these small debts amounted to a little over $370 million, cash that Google is able to invest but which effectively belongs to webmasters. However, Google will pay all earned revenue greater than $10 when the AdSense account is closed.

有參與AdSense利潤共享計畫的部落客或站長都知道，必需要等到帳單滿100美金後，才能收到Google寄來的支票。但網路上那條不切實際的長尾上，畢竟有許多小規模網站拼一整年拼不到100美金，這筆錢在Google的會計項目上就成了”accrued revenue share”，換個角度來看，就像是歸類到「待繳清」的負債。這些金額支付出去前，Google都能調度去從事各種投資，也能美化現金流量表上的數字。

這是doing evil dead嗎？我覺得還好，business is business，這些錢暫時放在Google手上運用，也許能為stakeholders創造出更多價值。說不定這些「研發經費」將會創造出下個讓你賺更多錢的AdSense 2.0。